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EditShare Tames March Madness Resolution Digital Studios and EditShare Team Up to Cover the Legendary NCAA Tournament
The Challenge
The RDS infrastructure is extremely flexible and can accommodate nearly any digital flavor from HD to VOD for mobile, as well as SD and 35 mm film. As the facility attracted more and more projects, Larry Whitlow, VP of Operations for RDS, began searching for a shared storage solution that would streamline the fast-growing workload. “We didn’t want to have to stop work just because the source work was on someone else’s edit suite,” Whitlow explained. Because RDS serves a diverse community of industry professionals, it was essential that the storage solution be “agnostic”, allowing customers to work comfortably in their preferred editing environment and in a variety of formats, including HD. “We wanted a system that gave shared storage as well as collaborative editing on Avid and Final Cut systems. We would never be exclusively one or the other. Our philosophy is to let everybody decide what they want to use,” says Whitlow. EditShare, the collaborative workflow storage solution, met all of RDS’s requirements.
The EditShare units were installed just as RDS was gearing up for a demanding and complicated project for in-studio production of NCAA Basketball March Madness reports for on-demand mobile delivery. The pace was frantic with 16 games each day on the first 2 days of tournaments. Producers wouldn’t know which plays the in-studio anchors would highlight in their 3-minute wrap-ups until the reports were recorded for mobile delivery. RDS handled the same assignment the prior year, but with the new EditShare workflow, they dramatically reduced production time. Video from each game was recorded directly into the EditShare.
“Not everything is as time critical as the mobile project,” says Whitlow. “But the things we learned on that project about how to speed up workflow with EditShare have carried over. At first you don’t really realize the power of it. You learn the fastest way to get media and material to each other. But you’re not only storing on EditShare, you’re working on it – it’s so fast and accessible. The ability move and share projects and have multiple people working with the same media -- that’s a big deal.” Maximizing edit suites is another example of the improved efficiency with EditShare. RDS produces multiple, hour-long features (1TB) for Travel Channel in Avid suites. While waiting for 3 to 4 weeks for show approval, the working capacity of the Avid machines was severely limited because nearly half the storage was occupied with episodes waiting for approval. With EditShare, the shows are now stored centrally, freeing up valuable space in the suites for other projects. EditShare 8 RU x2 (24x 750GB drives per chassis for a total of 36TB) with 10 Gigabit Ethernet network connections from each chassis to modular 10 Gig-E switch 24 port 1 Gig-E module 2x 4 port 10 Gig-E module Suites on 1 Gb Ethernet network include: 1 Mac Avid Express Pro HD 1 PC Avid Express Pro HD 1 Mac Laptop FCP 1 PC Laptop Avid Express Pro HD 2 Mac Graphics Workstations 2 Mac ProTools HD systems (Push/Pull only) Suites on 10Gb Ethernet network include: 2 Mac FCP/Kona 3 HD system 1 PC Avid Symphony/Nitris HD 1 Mac Avid Media Composer Adrenaline HD |
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“There are workflow possibilities that we didn’t even think of until we actually began using it,” Whitlow adds. “For feature film work, we have an AE digitizing footage while an editor is cutting in the same project. Editors don’t have to break stride waiting for local copies – it’s there right on the EditShare. They can pull graphics from shared media spaces. It saves a huge amount of time but also allows the creatives to concentrate on what’s important. Everything is simplified and it really saves time. And anything that saves you time, saves you money.” From a management perspective, Whitlow appreciates the way EditShare manages users; it’s easy to track who is digitizing multiple assets simultaneously into the same project and who is responsible for different media. “From a workflow point of view, it’s obvious that people who understand video production designed the system,” says Whitlow. “The EditShare met every expectation we put on it.”