May 30, 2025

ACB Scores Big with EditShare: Slam Dunk for Automated Ingest, Live Logging and Scalable Broadcast Infrastructure

EditShare has partnered with integration experts Broad Service and Mediacast to deliver a next-generation ingest, asset management, and production system for the Association of Basketball Clubs (ACB), one of Europe’s top professional basketball leagues.

Faced with rising demands for fast-turnaround content and multi-platform publishing, ACB needed to overhaul its production infrastructure. The answer was a powerful, scalable solution built around EditShare technology.

The deployment includes:

Solving Real Pain Points on the Court and in the Cloud

The challenge: ACB was dealing with scattered storage, slow manual ingest and no way to tag and track content in real time.

The EditShare solution:

“In live sports, if you miss the moment, you miss the opportunity,” said Tara Montford, Co Founder and EVP of Product at EditShare. “Our live logging and ingest tools give ACB’s content teams the ability to react instantly and turn raw game footage into ready to share content while the action is still happening.”

A Broadcast Slam Dunk for ACB

This upgrade is more than a tech win. It shows ACB’s commitment to delivering top tier content to fans everywhere, from the arena to the app. The system helps content teams move faster, publish smarter and push high quality media to every platform without delay.

With this shift to IP based production, powered by NDI (Network Device Interface), ACB sets a new standard in sports broadcasting. Agile, automated, and ready for whatever comes next.

For more information on EditShare solutions, please click here to get in touch.